Missed first time round: a profile of the Aussie guys behind Chic Happens, the fashion industry gossip site. These were...

Missed first time round: a profile of the Aussie guys behind Chic Happens, the fashion industry gossip site. These were the guys who posted up a synopsis of Plum Sykes's new novel. Even after Miramax, the publisher, intervened, the text was available on the Google cache, but it's now disappeared.
Interview with Ben Widdicombe [Guardian]
Chic Happens [Hint]