Rapper and hip-hop mogul P Diddy's Bad Boy empire now includes a research and marketing offshoot called Blue Flame designed to help corporate marketers reach urban audiences. They're looking for ways to turn the standard brand-namedropping that's a standard feature of rap music into product placement opportunities. They point out that the P Diddy/Busta Rhymes hit, "Pass the Courvoisier" caused sales of the cognac to visibly increase. All of which begs the question: at what point has P Diddy openly sold out?
I got my swagger back [Telegraph]