A reader on P Diddy's marketing arm, Blue Flame, and product placement in rap songs: "Apparently, Russell Simmons runs a firm called dRush that quietly does these paid name-drops in hip-hop tracks all the time and has been doing it forever. There's a bunch of similar outfits as well. A lot of people think that Simmons set up the 'Pass the Courvoisier' name drop, but the rumor I hear is that while Simmons was working with Courvoisier, he didn't have anything to do with that particular track. So it's not just P Diddy; more or less all of hip-hop has openly sold out, and is pretty proud of it. And to think...all of that money going to baby blue velour track suits and ugly cars."