The NYT's Jennifer Steinhauer is aggressively promoting the idea of "matchmaking"a process of setting up her single friends "for the vicarious thrill." (At least she admits it.) "The obvious key to matchmaking," she says, "is looking for similar qualities in people that go beyond, 'Gee, Dan, you're from the Midwest, and Rose is, too.' The reality is that if Rose wanted to meet and marry a guy from the Midwest, she would have stayed in Michigan, gotten a perm and started calling soda 'pop' again."
You two have a lot in common. Or not. [NYT]