The Dalai Lama must have gotten a whiff of the stench of his own unpopularity — or of the Free Tibet movement's poverty and current lack of world attention. He's coming to town with a massive PR campaign (and a series of spiritual teachings, if you like that sort of thing): "The Dalai Lama comes back strong in September, with the hype of a concert tour. Earlier this month a brand-new 30-by-40-foot billboard was erected across from the Condé Nast building on Times Square, announcing the Tibetan leader's arrival for the largest coordinated series of Buddhist-related events ever to occur in the U.S."

A scant few $400.00 tickets still remain for events featuring His Holiness.
Hello Dalai [Village Voice]