As promised by last week's NYP, this week's Observer contains a harrowing investigation into the lives of heiress/spokesmodels. You know what sucks? To be popular and rich and lazy these days, you actually have to pretend to work, at like, a job:

To be an "It" Kid now means having, at the very least, a line of purses. (Even Paris Hilton has one.) Ideally, the business and the socialite benefit equally. "It creates such a buzz around the product itself like this bag line that Nicky Hilton was a part of is this nonexistent bag line, but garners all this attention," said Lily Rafii, the creator of Felix Ray, a handbag line. (Ms. Rafii said she purposely avoided using her own name in her product, instead naming Felix Ray after a Van Gogh painting. Still, she said, "people come up to us all the time and ask for Felix Ray. Especially at that Super Saturday out in the Hamptons people would come up and say, Is Felix here? ")

Also: charities are wicked important, Muffy. Says Olivia Chantecaille: "Being from Manhattan, and our brand being very naturally based, I believe strongly in the park, because the park is an important part of the city." Oh, wow.
Sexy Scions Sell Selves [NYO]