Krucoff's Data Dump: Gold-Digging the Data Mines, Part I
Team Gawker Data (Andrew Krucoff, Chris Gage, Alexis Swerdloff) took on its biggest project to date by sifting through the "in/out pornolalia of society names" listed on this year's Quest 400. Quest, for the uninitiated, is a society magazine obsessed with the epistemology of uptown clout: how can we tell what "high society" is?
One week (and two dead interns) later, we have analyzed enough buckets of data to fill the Central Park Reservoir and two Weinstein brothers. Our attempt to peel the upper crusts and categorize its many layers allows us to see what keeps that big wheel of fortune spinning.
Inside: our preliminary graphical report by "occupation" and sexual orientation, including pretty charts!
The "Quest 400" actually lists over 1,500 names. We're no mathematicians (wait, yes we are) but margin or not, that's a huge fuckin' error.
- The largest slice of the foie gras pie, 23%, is made up of media and publishing types who either write about each other or the remaining 77%.
- The anchor of society life will always be the hard-defined portion of reservation lists labeled here as "Philanthropist-Heir-Do-Wells." Over one-fifth of the "Quest 400" are those famous for being famous, rich from being born rich, or...well, you get the picture.
- Drill-down analysis of the Fashion/Design segment reveals what anyone knows who has watched Isaac Mizrahi's show or attended a 7th on 6th runway show: it's all pretty gay.