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Entertainment Weekly is renaming its annual, storied pop-culture barometer "The IT List: The 100 Most Creative People in Entertainment," to the "The Must List: The 100 People We Love This Summer." Most of the salads that EW tosses in the issue wilt with the summer heat and are begging for slots on I'm A Celebrity, Get Me Out Of Here! by the time the leaves turn, so putting a half-life on it seems like a reasonable move. Does this mean we'll get a "Should, If You're Not Doing Anything Else List" in the Fall? Maybe slap Brittany Murphy on the cover and call it an issue?