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Eat food you'd only ingest while high to promote the opening of a movie you'd only watch while high:

West Coast burger lovers hungry to get a taste of the upcoming New Line Cinema comedy Harold & Kumar Go To White Castle are in luck as White Castle is coming to the Sunset Strip.

As part of a special promotional event, White Castle is opening its very first restaurant on the west coast for an 11-day promotional event leading up to the release of the film. The full-scale replica of a White Castle Burger restaurant will be located at 8301 W. Sunset Blvd. (across the street from The Standard hotel) and will be giving away 50,000 free White Castle hamburgers over the course of the week.

It's really a perfect promotion. You can spend a night at the Standard pounding overpriced booze amongst agents and actor wannabes (taking a break from their jobs slinging drinks on the Strip), stumble across the street to push a handful of free hamburgers down your throat, then completely forget about what movie you're supposed to see as you vomit into a Mercedes convertible stuck in traffic. They're giving away 50,000 of the things, so repeat the "promotion" as often as necessary.