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The "unseen hand" that "virtually owns" Sundance has become a lot less invisible, as yesterday's NYT profiles Cinetic Media's John Sloss. Sloss has made a name for himself by helping to sell low-budget/high-return movies like Napoleon Dynamite and bleeding overanxious festival spenders like Miramax for every last dollar. (He's so good they call it "getting Slossed.") But don't be fooled—even though he's rolling in indie film cash, Sloss is serving a loftier purpose:

But Mr. Sloss insists that helping make good movies, not money, has always been his primary motivation. "Every one of us here," he said, "could make more money working somewhere else."

We've said it before, and we'll say it again: Sundance is all about the art.