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For today's Young Jews in Prada report, we venture to Soho, where a new congregation called the Soho Synagogue plans a heady mix of Orthodox services, "Torah cocktails" and excursions to the Hamptons. Reports Intelligencer,

We call it a boutique synagogue. You might have to RSVP. There might be a roped line. It will totally be a scene. But it s all kosher, explained Dovi Scheiner, a thin, 28-year-old Orthodox rabbi dressed casually in black pants and an untucked white button-down, with tallith strings hanging down from his waist.

Judaism: so still the It Religion.
Can a Shul Be Cool? [Intelligencer]