Trade Round-Up: WB Kills The Frog
· The WB puts Michigan J. Frog in the blender, liberating itself from the tyranny of its kid-friendly mascot in an attempt to shed its perception as the place where viewers kill time while waiting for their pubes to sprout. To show how serious he was about killing the frog and separating from the past, WB head Garth Ancier even made a cutting-edge reference to one of the country's hottest news stories: "The frog was on life support for a long time and then we got permission from a federal court to removed the feeding tube." [Variety]
· The spectre of international terrorism drives international audiences into the comforting embrace of Fantastic Four, which continues to thrive at the overseas box office. [THR]
· What happens when the President gets caught with his pants down and the First Lady divorces him? The aggrieved first spouse gets to keep the White House! Other hilarity is sure to ensue (fingers crossed for a custody battle involving the Secretary of Defense) in The People's House, under the joint stewardship of Warner Bros. and Brian Grazer's Imagine. [Variety]
· Sony BMG is hit with $10 million in fines and agrees to stop paying radio stations to play their songs, but stands behind its continuing conspiratorial, devilish efforts to crush Michael Jackson's career. [THR]
· The trio of producers behind Wedding Crashers use their newfound clout to produce Happy Campers for New Line, which sounds like City Slickers, but with kids and camping instead of cowboy stuff. [Variety]