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Attention concerned parents, media watchdogs, or any upstanding Americans who spend at least an hour a day Googling the phrase "more evidence of our country's moral decay": Some billboards for R-rated comedies, like the one featuring the fictional Deuce Bigalow artfully posed in front of the world's biggest off-kilter phallus, may not clearly reflect the movie's adults-only ratings.

The billboards promoting the latest installment in the Columbia Pictures "man-whore" franchise, "Deuce Bigalow: European Gigolo," are about as subtle as the nine-story-tall leaning tower of Pisa rendered to look as if it were poking out of Rob Schneider's pants.

For anyone still in danger of missing the point, one version of the sign on Sunset Boulevard has the crooked tower swinging up and down in the wind, presumably from flaccid to erect. [...]
"The sweet spot for an R-rated comedy is the 15-to-17-year-old range," she said. "Not having a rating means that a 15-year-old is getting more interested in the movie than if it already said, 'This is not permissible for you.' It's that most vulnerable audience that's most intrigued. I don't think it's parents being fooled, I think it's the under-age audience that's being titillated by the prospect of seeing the movie."

Even less popular with vigilant parents than the European Gigolo Pisa billboard is the studio's Deuce Bigalow Big Black Van Tour, an egregiously un-rated promotional vehicle that lurks near high schools, tempting bored, unsupervised members of the sweet-spot demographic to sneak into theaters, promising to exchange their ill-gotten ticket stubs for vouchers for rainbow parties, cans of Mountain Fresh Huffable Glade, and faulty birth control.