Just a Mag and Its Will to Survive — or Not
WWD heavyweight Jeff Bercovici reports some sad, sad news today:
After publishing three issues of Sly, [Sylvester Stallone's] lifestyle title for men over 40, AMI has stopped work on number four, according to sources. While the first two issues sold well enough on the newsstand to meet their 125,000 rate base, ad sales apparently did not meet expectations.
Not much interest in lifestyle advice from a past-his-prime action star with a speech impediment? What a crazy world we live in.