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Like a teacher taking his students outside for a special treat (but instead of delighted schoolkids, picture a bunch of people who have nothing better to do in the middle of the day but trade their dignity for gifts), Dr. Phil's taping his freakshow al fresco today at the Paramount lot. Says a spy:

They're taping in the B Tank today, meaning execs can't park in their regular parking spaces, which is really just a minor inconvenience. They're making their audience (all women) sit out in the hot sun. They're also making their audience wear these bright blue shirts with their insecurities written in large white letters on the front. And they're giving them crap. So the women are jumping up and down, screaming with joy because they're getting a cell phone, which apparently makes them forget that they're appearing on national television with "Big Butt" written in large letters across their chests. He's not giving them plastic surgery, or butt-reduction jeans. The cell phone may be free, but service ain't cheap. So why is this a gift?

It's not a gift for them, it's a gift from the producers to the budget. It's much cheaper to lure real unemployed people with self-esteem issues onto the show with free cellphones than to order up a bunch of out-of-work actors with the same issues from Central Casting.