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One column a week not enough to satiate your jones for Sexy Jon Fine, BusinessWeek's "Media Centric" writer? Today's your lucky day, then, as the mag launched this morning Fine's new blog, cleverly titled "Fine On Media."

Things we've learned thus far from "Fine On Media":

NYT executive editor Bill Keller looks like what you'd expect him to look like. He also, we imagine, looks like he does in any of the dozens of photos you've seen of him.
October 11: "[M]an, is the new Saturday edition of the Wall Street Journal awful or what?"
• Allstate insurance has some new commercials, and Fine likes them.

Insurance is sexy, after all.

Fine on Media [BusinessWeek]
Earlier: Jon Fine Finally Comes Out