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No matter how many movies Zathura producer Peter Billingsley sets up, he'll never be able to escape that bar of Lifebuoy Soap, the hilarious colleagues at premieres pointing their finger guns and saying, "You'll shoot your eye out, kid," or pitch meetings starting with, "You know, I only really took this 'cause I'm such a fan of A Christmas Story, Ralphie, uh, I mean Peter."