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The tip of the inverted pyramid becomes Techdirt's lede when the Wall Street Journal tacks this onto a Google Video piece:

Google has developed its own digital-rights-management software to protect downloaded videos from piracy.

Techdirt's Mike says, "We now have yet another incompatible copy protection system that is likely to lock people in (while also opening up new security holes)."

To implement DRM is basically to do evil. Locks on downloaded videos could make them unplayable on certain software, could stifle free speech, and could ruin all the bootleg fun.

Google to Offer Video Downloads, Software That Rivals Microsoft's [WSJ]
Meet The New Boss, Same As The Old Boss: Google Building Content Locks? [Techdirt]