This image was lost some time after publication.

Liquid Generation's James Kleckner has a scoop on MC Hammer's dot-com — a bigger deal than his blog. The humor site founder says that Hammer's insisting on using his old slogans on all the branding and ads — which, if he's fine with being Mr. Ironicpants, would kick ass.

Regular readers know that Hammer hung out at YouTube recently to rap (metaphorically, thank God) with the video sharing site's team. But will Hammer's name actually draw users to his video- and radio-streaming service, and will it actually have a negative launch-to-flip time? Oh, and is Liquid Generation wrong again?

Word on the street is that MC Hammer has been working on a top secret web start up for the better part of the last 6 months, while some are even speculating that the company might be bought up by Yahoo or Google before the product even hits public beta. Peep this.

MC Hammer's super secret web start up [Suck My Blog]
Photo: On the move: Hammertime [MC Hammer Blog]