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· Fox's new teen-obsessed division is starting to pull its shit together, finally choosing a name (Fox Atomic) that seems like it's trying to capture the attention of Nickelodeon-obsessed 11-year-olds. But what do we know? We didn't spend tens of thousands on branding research, so we probably would've gone with Fox's Rainbow Party. [Variety]
· Either Arrested Development's Jeffrey Tambor or MPAA head Dan Glickman has been cast in the NBC comedy pilot Twenty Good Years. [THR]
· Warner Bros. casts Mandy Moore and Robin Williams in the romantic comedy License to Wed, but you can swallow down the bile rising in your throat—The Office's John Krasinski is in talks to play the love interest, sparing us all the thought of Moore and Williams making out. [Variety]
· With American Idol giving up Thursdays after it downshifted to just two episodes a week, CSI gets back to the business of kicking in the teeth all other shows daring to broadcast on its night. [THR]
· Yeah, we mentioned this at the end of the day yesterday, but Warner Bros. announced that at least 20 minutes of
Superman Returns will be converted into IMAX 3-D, allowing fans to believe that various super-appendages might break free of the giant movie screen and slam them in the face. [Variety]