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Karl Jacob is taking Wallop out for a spinoff The not-so-hot social network just split from Microsoft as its own (VC-funded) company. TechCrunch blogger Michael Arrington (who's tried every social site this side of Adult Friend Finder) says he's seen some of Wallop's new offerings, and it's not just another Tagged.com or Yahoo 360.

"Well sure," you say, "Arrington would say that." Okay, you're mean, but the more cynical blogger Om Malik hasn't written off Wallop either. Karl told Om: "We are trying to bring the elements of off line (physical) interactions into online social networks." So of course I have:

Ten ways social networks could be more like the real world

  1. Setting two profiles as "in a relationship with:" takes a priest and a prenup
  2. If you want to introduce one LinkedIn contact to another, you have to actually know their names off-hand
  3. No more MySpace angles — everyone gets one full-body photo in flourescent light
  4. New relationship categories: Friend, Contact, and Trying to Sleep With
  5. Brazilians are not taking over but are in fact frustratingly rare
  6. Using the restroom next to someone doesn't make them a business contact
  7. You meet people before you know what their underwear looks like
  8. Ugly people have friends too
  9. Around three years after college, all the cool kids and all the rejects switch places
  10. Tom gets all uppity

Microsoft Spins off Wallop Project [TechCrunch]
A Dash of Wallop [GigaOM]