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FishbowlNY points out that Playboy editor Rocky Rakovic underwent a Balzacular waxing (foregoing the reputedly less painful "sugaring") to better understand what the ladies endure. The deed was done at the Madison Avenue branch of Shobha, which offers the "Full" treatment ("Grooming in the region that includes top, sides, and crack — but does not include the sac region") versus the "Brazilian" ("Everything below, or a customized version that includes the sac and crack areas"), for $50 and $70 respectively. More expensive than the female treatments of the same areas, but then, duh.

Playboy Editor Submits To Brazilian Bikini Wax For His Column [FishbowlNY]
Shobha [Official site]