Trade Round-Up: 'Superman' Huge In That One Theater In Shanghai
· Superman Returns finds a record that Pirates hasn't yet claimed, winning the one-day, one-venue Chinese box office prize for hauling in $19,360 at a Shanghai Imax theater. [Variety]
Spike Lee signs an exclusive deal to develop a one-hour drama for NBC, prompting an NBC Universal TV Studio exec to gush, "And what's really exciting is to see his enthusiasm for television. He's already come in with so many powerful ideas," which in turn prompts us to wonder if his movie career's a little slow at the moment. [THR]
· Scarlett Johansson finally chews through her restraints in Woody Allen's dungeon, slipping through the wizened auteur's clutches to star in The Other Boleyn Girl for another director. [Variety]
In a much-needed triumph of tasteful corporate branding over tradition, the U.S. Comedy Arts Festival in Aspen is renamed the HBO Comedy Festival. [THR]
The CW will begin its life as a network with a couple of days of reruns, giving slow viewers a chance to figure out where their favorite WB or UPN shows now live. [Variety]