New 'Marie Claire' Aims To Lock Down Elusive Mensa Demographic

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abalk2

07/31/06 12:00PM

Filed to: Marie Claire

Joanna Coles, newly installed editor of Marie Claire, is making some changes. According to the NYT, the mag's new direction will more mature and highbrow, or, as Kit Seelye puts it: "No girly goo, no teeny-bopper covers, no blind obedience to the traditional rules of the road." The magazine's cover in particular will demonstrate Coles' fresh approach; after the jump, we provide you with an early look at the book's revitalization.

This image was lost some time after publication.

Ashlee's Nose Job Is Last Straw for New Editor of Marie Claire

Note To Every Twenty-Year-Old Whose Grasp Of History Extends No Further Back Than 2004: We are not ripping off Andrew Hearst. We have a tremendous amount of respect for Andrew Hearst and always find his projects witty and humorous, but we're sure he'd be the first to admit that the magazine cover parody did not originate with him. We are, in fact, ripping off Spy. Thank you for your attention.

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misspinkkate abalk2 07/31/06 11:21AM

I don't think it's going to work, and here's why- Marie Claire is already known as one of the more boring women's magazines (IM). She wants to gear the magazine toward "professional, confident career women", only those women don't read (and more importantly, buy) women's magazines. To be successful, she's gonna need to appeal to some of the younger types with time and cash to spare, which might mean an occasional Ashlee Simpson cover.

misspinkkate abalk2 07/31/06 12:06PM

While the irony was not lost on me, I thought Ashlee looked great on the cover and inside the magazine

I think she shot the cover before she had her nose job. In fact, I'm pretty sure of it

/embarrassed she's so familiar with Ashlee Simpson's face.

Susie Felber abalk2 07/31/06 11:15AM

Can't wait for the revamped "Spluge/Steal"

Splurge: Complete OED, $1,350 from Amazon.

Steal: Completely used American Heritage dictionary, $1 Teaneck garage sale.

Kitty Can Scratch abalk2 07/31/06 11:21AM

While the irony was not lost on me, I thought Ashlee looked great on the cover and inside the magazine. I'm not about to extoll the virtues of having rhinoplasty, but if anyone was a good candidate, it was her.