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USA Today, the paper read by Middle America and hotel guests trying to find the Sudoku page, ran a rock-star profile of search blogger Danny Sullivan.

Danny's not quite a household name, but he deserves all the media attention he gets. Reading his site Search Engine Watch, you'd have no idea that this dude's not in the Valley but in an English village.

Danny will be down in the Valley for his bimonthly Search Engine Strategies conference, held next week in San Jose.

Got a search engine question? Ask Mr. Sullivan [USA Today]