Park Avenue Plaza Atrium, 53rd bet. Park And Madison, 1:03pm
Huge line already of about 30 people. ONE LINE for everything.
A+ for concept. D- for execution.
1) one line instead of seperating the free coffee from regular customers is chaotic.
2) once you make your order, they don't ask for names or initials thus with everyone crowding around the serving table, the potential for confusion and caffeine-withdrawal stinkiness is high.
recommendation: Have a seperate table with a barista bitch/bastard just ladling out the coffee-goodness all in one place like a NYC Marathon water table.
/caffeine bitch rant
*sips happily contemplating the 1:30 run*