Razor burn: Why Sun wants GM to give cars away
Tech writer David Utter is the latest to draw a common parallel for Sun's future business model:
The high-tech version of Gillette's marketing strategy of giving away the razors and selling the refills could be implemented at Sun Microsystems if CEO Jonathan Schwartz's plans for "Project Mercury" take hold.
No wonder Schwartz bugged General Motors to give its cars away as loss leaders for the OnStar service. "Schwartz, the guy with the give-away-the-Cadillac business model" is much sexier than "Schwartz, the guy with the give-away-the-Venus-Vibrance business model."
