Perhaps some of our Brit-sensitive readers can make sense of this ad for Monkey "magazine" — apparently an online lad mag that pushes the basement of quality even for that genre. There is a monkey in the commercial, and apparently it's causing some distress by interrupting a feat of soccer prowess. But is it funny? Tragic? The sort of thing that makes you want to check out an online lad mag? Explain.

Monkey Uses Monkey to Promote Monkey [Adrants]