Are You Good Enough for Jason Binn?
For us, it's not about the quantity of people we reach, it's about the quality of people we reach ...
Niche Media CEO Jason Binn, dismissing results of a survey that found few people bother to actually read magazines sent to them unasked and unpaid for, such as Binn's upmarket Gotham or Boston Common. Survey recipients were offered $5 to respond, and Binn notes that his quality-controlled readership is just too dadgum rich to bother with such chump change. Perhaps that explains why the discriminating well-to-do won't actually pay for any of Binn's magazines, either.
