MoMA Art Assault
The Museum of Modern Art enjoys a love-hate relationship with its neighbors — sometimes quite heavy on the hate, it seems. More in the vein of gentle ribbing is this prank, implemented in conjunction with MoMA's setup work for a show by video artist Doug Aitken. While the museum ran projected test patterns on its external facades, enterprising across-the-street neighbors used lowly PowerPoint and a reg'lar projector to plaster MoMA with an inviting "YOUR VIDEO ART HERE!" billboard. Unfortunately, MoMA's own mighty projections will overwhelm the pranksters' feeble home model, so this guerilla addition to the project cannot remain.
