Coming Soon: The Poor Man's "America's Next Top Model"
For anyone who wishes America's Next Top Model were just a little more real, Ford Models has announced that its next "Supermodel of the World" contest will have its own channel on YouTube, where everyone will be able to see models cavorting in their natural habitats. The agency is also giving the models their own video cameras to record their experiences in video diaries:
At the end of the competition, the agency will control the rights to the models' video diaries, which could be cut, edited, spliced and packaged for countless other platforms, including television.
They own you, bitches!