The Microsoft chairman gets a little testy with Newsweek:

Are you bugged by the Apple commercial where John Hodgman is the PC, and he has to undergo surgery to get Vista?
 I've never seen it. I don't think the over 90 percent of the [population] who use Windows PCs think of themselves as dullards, or the kind of klutzes that somebody is trying to say they are.
How about the implication that you need surgery to upgrade?
 Well, certainly we've done a better job letting you upgrade on the hardware than our competitors have done. You can choose to buy a new machine, or you can choose to do an upgrade. And I don't know why [Apple is] acting like it's superior. I don't even get it. What are they trying to say? Does honesty matter in these things, or if you're really cool, that means you get to be a lying person whenever you feel like it? There's not even the slightest shred of truth to it.

Gates went on to note that he "couldn't find the humor in Justin Long getting whacked in the head by the wrench in the film Dodgeball, which I am also unaware of."

Finally, Vista Makes Its Debut. Now What? [Newsweek]