"Hi. My name is Gary Ruplinger. You've probably never heard of me. And that's not an accident." No fucking kidding. Unfortunately for you, dear readers, that's about to change. Ruplinger, a self-styled search engine optimization svengali, comes to us by way of Pronet and a small swarm of moderately angry bees tipped over by Jason Calacanis. Ruplinger advocates gaming social media sites any way you can, a la multiple Digg accounts or other skullduggery, in order to get maximum linkwhoreage. But really, it's all in the delivery: the reedy voice, the offensive goatee, the uncontrollable facial twitch. Note the misspelling of "blueprint" in the first appearance of his site logo. Enjoy, if you dare.