F. Scott Fitzgerald wrote that thing about the rich being different from you, me, etc. Much less quoted is Ernest Hemingway's cheeky rejoinder: "Yes, they have a high interest in viewing and reading about luxury items in addition to hard news." Or at least he would have had said such had he been employed by CNNMoney.com, which is launching a luxury channel aimed at high-end advertisers and the fat little Croesuses who think nothing of spending ten thousand dollars on a piece of wrist jewelry that may or may not tell the time. This country is turning into fucking Brazil. Let's learn more!

Featuring large, eye-catching photography, photo galleries and videos, the site will include such features as Honeymoon Hotspots and homes from the wealthiest ZIP codes.

Good. Now we'll know where to go with our pitchforks and flaming torches and girls with guns attached to their stumps that shoot bullets that break up into thousands of tiny knives come the revolution.

Eh. Who are we kidding. We'll just sit here making stupid comments about Lindsay Lohan while a small fraction of the population takes in an ever-bloating amount of the world's financial resources. You can sleep safely on your 800-thread count sheets tonight, richies! We're too indolent and pacified to either join you or kill you.

CNNMoney.com Launches Luxury Channel [MediaPost]