'Portfolio' Ad: The Call Is Coming From Outside The House!
In our mad dash to absorb the entirety of the first issue of Portfolio, we missed more than a few things (this is the case with most of our "analysis"). Most glaringly, we missed something about this Microsoft ad, which starts on page 104 and continues on pages 106-107. The building looks awfully familiar. It might even be here in town. Wait, wait, it's coming to us...
Oh, right, it's the Hearst Tower! We look forward to seeing a spot located at 4 Times Square in the next issue of Smart Money.