Remember back in November when Danny DeVito showed up drunk on limoncello for a taping of "The View"? Yes, we all had a good laugh. Turns out the experience was a less than sobering one for the former "Taxi" star.

Danny DeVito — actor, producer, director and proud Italian American — has reached back to his roots to bring Americans a taste of Sorrento in Danny DeVito's Premium Limoncello. This estate crafted, lemon-flavored liqueur was unveiled today at the Wine and Spirits Wholesalers of America Annual Convention in Orlando, FL. Harbrew Imports, Inc. of Freeport, New York, is launching Danny DeVito's Premium Limoncello in the U.S.

We're not sure, but this may have been one of the most intricate attempts at raising brand awareness that we've seen to date.

Danny DeVito Unveils Personal Label Limoncello Liqueur [PRNewswire]
Earlier: Danny DeVito Drunk on 'The View': It May Just Change Your Life