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In a season of The View that gave us much to talk about, one of the most noteworthy appearances came when Danny DeVito staggered onto the set and was refreshingly upfront about the all-nighter he had pulled with George Clooney: "I knew it was the last seven limoncellos that were going to get me," he admitted, thus thrusting a heretofore marginally popular Italian lemon liqueur upon the world stage. Now, through a press release, Danny proudly announces his own line of artisanal, cirtrusy hangover-inducers:

Danny DeVito Unveils Personal Label Limoncello Liqueur

Orlando, FL and Freeport, NY (April 30, 2007)—-Danny DeVito - actor, producer, director and proud Italian American - has reached back to his roots to bring Americans a taste of Sorrento in Danny DeVito's Premium Limoncello. [...]

[H]is new branded liqueur is the "best Limoncello you ever tasted." His Limoncello emerged from his Italian-American heritage and fond memories of visiting Italy's Amalfi Coast with his children years ago.

We wish DeVito—seen recently partying with a few tens of thousands of his closest fellow Bjork-lovers at Coachella—the best of luck with his recent venture, though not so much luck that every Hollywood party haglet throws a conniption if the bartenders at Parc aren't able to satisfy their hankering for a "Danny DeVito and Red Bull with a sugar rim and a twist, please!"