Even if J.J. Abrams' "mysterious" Cloverfield project [Ed.note—Oooh, spooky!] turns out to be the greatest Top Secret Movie Featuring the Beheading of a Curiously Tiny Statue of Liberty ever made, we'll still feel justified in feeling instantaneously suffocated by hype the moment the much-buzzed-about "1-18-08" clip, premiered in front of Transformers and leaked with alacrity to the internets, faded to black.

Perhaps the best leading indicator of an inevitable backlash is the creation of at least one hastily conceived mash-up trailer (a meme that never gets tired) for the still-shooting film, an appearance that heralds six more months of feeling like some viral marketing staffer from Paramount has planted a foot firmly on our windpipe, releasing it only long enough for us to wheeze out an affirmative answer to their repeated question, "Don't you see how fucking cool this is going to be? Come on, it's J.J. Abrams!"