How Yahoo botched its reorg news
Rumor among the tech press corps is that Yahoo was set to hand the announcement of Sue Decker's big reorganization to Miguel Helft of the New York Times. It's a standard move, when a company has delicate personnel matters to unfold, to find a friendly, prominent outlet, and hand them an exclusive in exchange, it's hoped, for kinder treatment. But the PR strategy, executed by a department that's seen considerable turnover recently, failed. Unfortunately for the Times, but fortunately for our readers, Valleywag broke the news of Decker ally Hilary Schneider's rise and sales chief Gregory Coleman's fall, while AllThingsD reported other details of the reorg. The Times, a day late, now has a mostly inoffensive report. The story doesn't say this, however: You read it here first.