This image was lost some time after publication.

There's a new battleground for digitally ditributed content brewing in the most unlikeliest of places — home videogame consoles. Last week there was the rather shocking announcement that Sony's PlayStation 3 would soon be home to movie and television content. Not to be outdone, Microsoft's Xbox 360, which has had video content downloads since last November, is now courting the BBC and all of its TV shows and HD programming. While the soothing tones of the BBC are not usually what we associate with xBox, the deal, which Microsoft is "working diligently on," would add some much needed gravitas to a portfolio currently dominated by South Park and UFC Fights.