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The Motion Picture Association of America has, for years, attempted to stop rampant piracy through cheesy, guilt-inducing public service announcements. "You're not just stealing from the rich, you're stealing from the janitors too" — that sort of thing. Well, the Brits have decided its film industry can only tackle its $18 billion piracy problem by targeting the young. Film Education, as the project is called, infiltrates classrooms to convince kids that piracy is evil by preying on their future hopes and dreams. The message: All those small, independent films that might launch your career in show biz won't get made because of your thieving ways.