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I'm always hearing that no matter how bad it gets for newspapers, icons like the Wall Street Journal and the New York Times will be fine. Don't count on it. Dow Jones announced earnings today, and it looks like even the Journal is in trouble. Print ad revenues sank 2.9 percent in the third quarter. And worse yet, while print circulation increased 7.8 percent, ad revenue dropped 0.5 percent. Advertisers had to spend less to reach more readers. Online ad revenues were up 7.8 percent in the quarter, however. And there's your solution? Rupert Murdoch should go with his instinct and set WSJ.com's content free. The plan appears to be working for the Times. (Photo by Claire L. Evans)