Electronic Arts wants one console to rule them all. Every few years there's a "console war" in which hardware manufacturers, Microsoft, Nintendo, and Sony, bring new wares to market and upset the status quo. Electronic Arts is calling for an end to the madness. Why? It's too expensive to develop titles for multiple platforms. Instead, the company's executives are pushing a one-platform future in which, like CD and DVD players, anyone can manufacture a game console on which all games will play. Of course, EA — the Google of the videogame world — could easily make that happen by only publishing games for the PC. [BBC]