"I think that the sort of caricature of the magazine, which had too much truth in it, was that it was a magazine for the Upper East Side. We had to signal that the magazine was as much for people who ride the L train as for people who live on Fifth Avenue or even Second Avenue."—New York magazine editor Adam Moss, emphasis ours. [Ad Age]
1st Avenue represent! I had no idea that I was so close to being Upper East Side (even though I live downtown). I will try to keep this in mind tomorrow when I trip over the 15-year-old wannabe punk kids from New Jersey who like to camp in my doorstep.
Moss is hilarious. There're no people on Second Avenue. Worn-out husks in the shape of people, yes. But people? Ha!
God, he must think we're so stupid. If there were people on second avenue, they wouldn't build a subway there.
On York Avenue we used to read *New York* before we needed it for toilet paper. Set our watches by the sun over the river, etc.
