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Al Gore should count himself lucky they already announced the winner of the Nobel Peace Prize. If the Supreme Court weighed in on this one, they might reconsider. Alerting the world the threat of global warming? Meh. In the accompanying chart, Reddit founders Steve Huffman and Alexis Ohanian prove the correlation between free beer and more traffic. Take a look for yourself.

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As the Reddit "Drankkit" world tour went on, making stops in Silicon Valley and New York , up went the traffic to the site.

The correlation between free beer and traffic is one of those things you always instinctively knew, but never had the proof to back it up. And to think all the time and money wasted on search engine optimization and linkwhoring, when you could just booze up your users. Liquor is quicker.