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In a landslide the likes of which we haven't seen since Brew PR's Brooke Hammerling destroyed Ogilvy's Justin O'Neill in a "snacky or flacky" head-to-head, 94.8 percent of readers believe that Facebook CEO Mark Zuckerberg stole Christmas. All this because his new ad product might tell your friends which presents you're getting them. And Zuck had stiff competition, too. Scrooge essentially kills poor Tiny Tim and the Grinch, well, he made a right mess out of Who-ville, didn't he?

Of course there's one main difference between Zuck and those two: redemption, or the lack thereof. Scared straight, Scrooge ended up buying the turkey for Tiny Tim and Bob Cratchit's whole family. And as for the Grinch, his tale ended with his heart growing three sizes that day.

Zuck? Well, we're still waiting for Facebook to confirm rumors that it plans to revise its Beacon ads policy. As the Ghost of Christmas Yet to Come might say, "..."

The point? According to our readers, you're a mean one, Mr. Zuck, you really are a heel. But it's not too late to change.