This image was lost some time after publication.

Maybe there's something to this World Wide Web fad after all. Well, anyway, the old boys at Viacom seem to think so. They've got this SVP Jason Witt fellow leading a new group called Digital Fusion. It's devoted to selling ads against MTV content on the information superhighway. Credit Sumner and the boys this much: They know their trends when they see them. But maybe they went too far out on a limb on this one. As Viacom studio execs keep telling striking writers, there's no money in online advertising. (photo by Joe Crawford (artlung))