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Why should AdWeek's Brian Morrissey work to write a story when Google PR will just give him one? Smart thinking, Morrissey. His latest scoop: "Purchase consideration" for Honda cars rose from 57 to 61 percent when Honda's website appeared on the top of the page in Google ads displayed when users searched for "fuel-efficient cars." All this according to what? A study funded by Google and carried out by analytics firm Enquiro, of course.

My favorite part comes when Morrisesy writes, "Is it worthwhile for a brand like Honda to pay for a top ad slot when it ranks high in natural results? It may, [director of marketing at Enquiro Andrew] Spoeth said." Awesome source!