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Has Sundance "gone Hollywood"? Of course it has! But for those clinging to the belief that Park City is anything other than a weeklong gifting suite that screens independent films to kill time in between agency parties, and who are looking for a fresh excuse to get outraged about the festival's commercialism, have a look at their shiny new online store—where people can—gasp!—buy things bearing the Sundance brand: "'They can't really claim to be 'art house' if they're basically operating a Disney Store online,' said one top film critic who asked to remain anonymous, fearing reprisals.'" [Page Six]