On last night's episode of NBC's newest pulse-pounding series, Sorta-Celebrity Apprentice, Team Hydra and The Other Team found themselves suddenly plunged into the high stakes world of inkjet cartridge sales. Ask anyone who works at Staples, that shit is NO! JOKE! For real. Anyway, as we've learned through the course of the first three episodes, the real competition on this show has nothing to do with who wins a given challenge, it's all about which Not-Really-That-Famous-Anymore Celebrity has the most number of famous digits in their cellphone and is not afraid to use 'em. And last night, Stephen Baldwin raised the ante somethin' fierce by putting in a call to the most famous person that he knows. And no, it wasn't Billy Baldwin.

It was Daniel Baldwin! No, just kidding, it was big brother Alec, who is quickly becoming to NBC what Richard Dawson was to ABC in the `70s — a consummate team player who'll show up on any set so long as the craft service table is kickin'. When Alec (who, btw, was Bryll Creamed to the MAX) arrived, he acted like all big brothers do and used the opportunity to get off a few potshots at younger brother Stephen (example, "There's no one more full of crap than Stephen"). But he also proved to be a good sport, too, buying a dozen printer cartridges at $1,000 per pop even though he has no idea how they work or what exactly they do. Which is truly amazing, when you think about it. Does the man not own a home computer and/or printer? Or is he just rich enough to employ his own indentured Geek Squad on the premises? File that one under questions to ask if MTV ever reignites their Cribs franchise.